{"id":26955,"date":"2025-04-22T16:33:12","date_gmt":"2025-04-22T09:33:12","guid":{"rendered":"https:\/\/infina.vn\/blog\/?p=26955"},"modified":"2025-04-22T16:33:12","modified_gmt":"2025-04-22T09:33:12","slug":"vai-tro-cua-crm-trong-giu-chan-khach-hang-tc","status":"publish","type":"post","link":"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/","title":{"rendered":"Vai tr\u00f2 c\u1ee7a CRM trong gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;26955&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 t\u1ea1i \u0111\u00e2y&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Vai tr\u00f2 c\u1ee7a CRM trong gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 t\u1ea1i \u0111\u00e2y<\/span>\n    <\/div>\n    <\/div>\n<p><strong>CRM<\/strong><strong> (Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng)<\/strong> gi\u00fap doanh nghi\u1ec7p theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, v\u1ed1n ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung ch\u00ednh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#CRM_Giup_Giu_Chan_Khach_Hang_Nhu_The_Nao\" title=\"CRM Gi\u00fap Gi\u1eef Ch\u00e2n Kh\u00e1ch H\u00e0ng Nh\u01b0 Th\u1ebf N\u00e0o\">CRM Gi\u00fap Gi\u1eef Ch\u00e2n Kh\u00e1ch H\u00e0ng Nh\u01b0 Th\u1ebf N\u00e0o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Quan_ly_du_lieu_khach_hang\" title=\"Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng\">Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Dich_vu_khach_hang_ca_nhan_hoa\" title=\"D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a\">D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Cai_thien_chat_luong_ho_tro_khach_hang\" title=\"C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng\">C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Su_dung_CRM_de_Giu_chan_Khach_hang\" title=\"S\u1eed d\u1ee5ng CRM \u0111\u1ec3 Gi\u1eef ch\u00e2n Kh\u00e1ch h\u00e0ng\">S\u1eed d\u1ee5ng CRM \u0111\u1ec3 Gi\u1eef ch\u00e2n Kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Phan_nhom_khach_hang\" title=\"Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng\">Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Duy_tri_lien_he_thuong_xuyen\" title=\"Duy tr\u00ec li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean\">Duy tr\u00ec li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Chuong_trinh_khach_hang_than_thiet\" title=\"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\">Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Huong_dan_Thiet_lap_CRM\" title=\"H\u01b0\u1edbng d\u1eabn Thi\u1ebft l\u1eadp CRM\">H\u01b0\u1edbng d\u1eabn Thi\u1ebft l\u1eadp CRM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Ket_noi_voi_Cac_Cong_cu_Kinh_doanh\" title=\"K\u1ebft n\u1ed1i v\u1edbi C\u00e1c C\u00f4ng c\u1ee5 Kinh doanh\">K\u1ebft n\u1ed1i v\u1edbi C\u00e1c C\u00f4ng c\u1ee5 Kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Dao_tao_Nhan_vien\" title=\"\u0110\u00e0o t\u1ea1o Nh\u00e2n vi\u00ean\">\u0110\u00e0o t\u1ea1o Nh\u00e2n vi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Do_luong_Hieu_qua\" title=\"\u0110o l\u01b0\u1eddng Hi\u1ec7u qu\u1ea3\">\u0110o l\u01b0\u1eddng Hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Cong_cu_Tai_chinh_va_CRM\" title=\"C\u00f4ng c\u1ee5 T\u00e0i ch\u00ednh v\u00e0 CRM\">C\u00f4ng c\u1ee5 T\u00e0i ch\u00ednh v\u00e0 CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/infina.vn\/blog\/vai-tro-cua-crm-trong-giu-chan-khach-hang-tc\/#Nhung_diem_chinh\" title=\"Nh\u1eefng \u0111i\u1ec3m ch\u00ednh\">Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Loi_ich_chinh_cua_CRM\"><\/span>L\u1ee3i \u00edch ch\u00ednh c\u1ee7a <a class=\"\" href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">CRM<\/a>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng<\/strong>: C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>: D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong>: Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u1edbi c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng nh\u01b0 g\u1eedi email, nh\u1eafc nh\u1edf.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cach_CRM_ho_tro_giu_chan_khach_hang\"><\/span>C\u00e1ch CRM h\u1ed7 tr\u1ee3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u<\/strong>: Theo d\u00f5i h\u00e0nh vi, th\u00f3i quen mua s\u1eafm v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng.<\/li>\n<li><strong>D\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a<\/strong>: G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, \u01b0u \u0111\u00e3i d\u1ef1a tr\u00ean s\u1edf th\u00edch t\u1eebng kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong>: T\u00edch \u0111i\u1ec3m, \u01b0u \u0111\u00e3i ri\u00eang cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<table>\n<colgroup>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">T\u00ednh n\u0103ng CRM<\/th>\n<th colspan=\"1\" rowspan=\"1\">L\u1ee3i \u00edch<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">Ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">T\u1ef1 \u0111\u1ed9ng h\u00f3a li\u00ean l\u1ea1c<\/td>\n<td colspan=\"1\" rowspan=\"1\">Gi\u1eef k\u1ebft n\u1ed1i th\u01b0\u1eddng xuy\u00ean, t\u0103ng g\u1eafn k\u1ebft<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Qu\u1ea3n l\u00fd \u0111a k\u00eanh<\/td>\n<td colspan=\"1\" rowspan=\"1\">H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>T\u00f3m l\u1ea1i<\/strong>, CRM kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh thu m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n<div class=\"sb-iframe-wrapper\" contenteditable=\"false\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"CRM_Giup_Giu_Chan_Khach_Hang_Nhu_The_Nao\"><\/span>CRM Gi\u00fap Gi\u1eef Ch\u00e2n Kh\u00e1ch H\u00e0ng Nh\u01b0 Th\u1ebf N\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u1ea7n n\u00e0y gi\u1ea3i th\u00edch c\u00e1ch CRM h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua d\u1eef li\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quan_ly_du_lieu_khach_hang\"><\/span>Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM gi\u00fap thu th\u1eadp v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u1edbi h\u1ec7 th\u1ed1ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li><strong>Ph\u00e2n t\u00edch h\u00e0nh vi<\/strong>: Theo d\u00f5i th\u00f3i quen mua s\u1eafm, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c k\u00eanh m\u00e0 kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean.<\/li>\n<li><strong>D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/strong>: Nh\u1eadn bi\u1ebft s\u1edbm d\u1ea5u hi\u1ec7u cho th\u1ea5y kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ng\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch<\/strong>: Thay \u0111\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>Nh\u1eefng th\u00f4ng tin n\u00e0y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dich_vu_khach_hang_ca_nhan_hoa\"><\/span>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng th\u00f4ng qua:<\/p>\n<ul>\n<li><strong>H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft<\/strong>: Bao g\u1ed3m th\u00f4ng tin c\u00e1 nh\u00e2n, l\u1ecbch s\u1eed giao d\u1ecbch, c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c th\u00f4ng minh<\/strong>: Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7, \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 s\u1eb5n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cai_thien_chat_luong_ho_tro_khach_hang\"><\/span>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li><strong>Qu\u1ea3n l\u00fd \u0111a k\u00eanh<\/strong>: T\u00edch h\u1ee3p c\u00e1c k\u00eanh li\u00ean l\u1ea1c nh\u01b0 email, \u0111i\u1ec7n tho\u1ea1i, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 chat tr\u1ef1c tuy\u1ebfn, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng.<\/li>\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh<\/strong>:\n<ul>\n<li>T\u1ef1 \u0111\u1ed9ng ph\u00e2n lo\u1ea1i v\u00e0 chuy\u1ec3n ti\u1ebfp y\u00eau c\u1ea7u \u0111\u1ebfn \u0111\u00fang b\u1ed9 ph\u1eadn.<\/li>\n<li>G\u1eedi th\u00f4ng b\u00e1o ho\u1eb7c nh\u1eafc nh\u1edf theo l\u1ecbch tr\u00ecnh.<\/li>\n<li>T\u1ea1o b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t \u0111\u1ec3 theo d\u00f5i v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Nh\u1edd v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su_dung_CRM_de_Giu_chan_Khach_hang\"><\/span>S\u1eed d\u1ee5ng CRM \u0111\u1ec3 Gi\u1eef ch\u00e2n Kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch CRM h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua ph\u00e2n nh\u00f3m, duy tr\u00ec li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_nhom_khach_hang\"><\/span>Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM gi\u00fap chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p:<\/p>\n<ul>\n<li><strong>Gi\u00e1 tr\u1ecb chi ti\u00eau<\/strong>: X\u1ebfp lo\u1ea1i d\u1ef1a tr\u00ean t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch trong 6-12 th\u00e1ng.<\/li>\n<li><strong>T\u1ea7n su\u1ea5t mua h\u00e0ng<\/strong>: Theo d\u00f5i s\u1ed1 l\u1ea7n giao d\u1ecbch \u0111\u1ec3 ph\u00e2n lo\u1ea1i.<\/li>\n<li><strong>Lo\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong>: Nh\u00f3m kh\u00e1ch h\u00e0ng theo s\u1edf th\u00edch ho\u1eb7c nhu c\u1ea7u.<\/li>\n<li><strong>Th\u1eddi gian g\u1eafn b\u00f3<\/strong>: Ph\u00e2n nh\u00f3m d\u1ef1a tr\u00ean th\u1eddi gian kh\u00e1ch h\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p>Sau khi ph\u00e2n nh\u00f3m, vi\u1ec7c duy tr\u00ec li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi t\u1eebng nh\u00f3m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duy_tri_lien_he_thuong_xuyen\"><\/span>Duy tr\u00ec li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh li\u00ean l\u1ea1c, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m.<\/p>\n<p><strong>L\u1ecbch tr\u00ecnh t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng<\/strong>:<\/p>\n<ul>\n<li>G\u1eedi email ch\u00fac m\u1eebng sinh nh\u1eadt.<\/li>\n<li>Cung c\u1ea5p \u01b0u \u0111\u00e3i v\u00e0o c\u00e1c d\u1ecbp l\u1ec5, t\u1ebft.<\/li>\n<li>Nh\u1eafc nh\u1edf v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ecbnh k\u1ef3.<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p><strong>T\u01b0\u01a1ng t\u00e1c mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/strong>:<\/p>\n<ul>\n<li>G\u1eedi th\u00f4ng tin h\u1eefu \u00edch ho\u1eb7c c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li>M\u1eddi kh\u00e1ch h\u00e0ng tham gia c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li>Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<p>Khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chuong_trinh_khach_hang_than_thiet\"><\/span>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM gi\u00fap qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m v\u00e0 \u01b0u \u0111\u00e3i, mang l\u1ea1i l\u1ee3i \u00edch r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>Qu\u1ea3n l\u00fd \u0111i\u1ec3m th\u01b0\u1edfng<\/strong>:<\/p>\n<ul>\n<li>T\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n v\u00e0 c\u1eadp nh\u1eadt \u0111i\u1ec3m t\u00edch l\u0169y.<\/li>\n<li>G\u1eedi th\u00f4ng b\u00e1o \u0111\u1ecbnh k\u1ef3 v\u1ec1 s\u1ed1 \u0111i\u1ec3m hi\u1ec7n c\u00f3.<\/li>\n<li>Nh\u1eafc nh\u1edf khi \u0111i\u1ec3m s\u1eafp h\u1ebft h\u1ea1n.<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng \u0111i\u1ec3m \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i.<\/li>\n<\/ul>\n<p><strong>\u01afu \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a<\/strong>:<\/p>\n<ul>\n<li>T\u1ea1o c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh ph\u1ea7n th\u01b0\u1edfng d\u1ef1a tr\u00ean m\u1ee9c chi ti\u00eau.<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t qu\u00e0 t\u1eb7ng theo s\u1edf th\u00edch ho\u1eb7c nhu c\u1ea7u.<\/li>\n<li>Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang bi\u1ec7t cho kh\u00e1ch h\u00e0ng VIP.<\/li>\n<\/ul>\n<p>Nh\u1edd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, m\u1ed7i giao d\u1ecbch kh\u00f4ng ch\u1ec9 t\u0103ng gi\u00e1 tr\u1ecb m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y doanh thu hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n    <div class=\"infina-box\">\n\t\t <div class=\"qr-code\" style=\"margin-top: 20px;\">\n            <a href=\"https:\/\/infina.vn\/?utm_content=blog_thuc\" target=\"_blank\">\n                <img decoding=\"async\" src=\"http:\/\/infina.vn\/blog\/wp-content\/uploads\/2025\/02\/app_banner-09-1-1.png\" alt=\"QR Code Infina\" title=\"\">\n            <\/a>\n        <\/div>\n        <p style=\"color: black;\"><strong>T\u00e0i kho\u1ea3n nh\u1eadn ti\u1ec1n, Sinh l\u1eddi t\u1ef1 \u0111\u1ed9ng nh\u01b0 g\u1eedi ti\u1ebft ki\u1ec7m!<\/strong><\/p>\n        <p class=\"my-3\">T\u00e0i kho\u1ea3n sinh l\u1eddi <a href=\"https:\/\/infina.vn\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Infina\" target=\"_blank\" rel=\"noopener\">Infina<\/a> l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u1eefng ai mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n v\u00e0 sinh l\u1eddi tr\u00ean d\u00f2ng ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n        <p class=\"my-3\">N\u1ea1p v\u00e0 r\u00fat ti\u1ec1n nhanh ch\u00f3ng trong v\u00f2ng 30 gi\u00e2y, nh\u1eadn l\u1ee3i nhu\u1eadn h\u00e0ng ng\u00e0y v\u00e0 r\u00fat v\u1ed1n b\u1ea5t k\u1ef3 l\u00fac n\u00e0o m\u00e0 kh\u00f4ng b\u1ecb m\u1ea5t l\u1ee3i nhu\u1eadn.<\/p>\n        <p class=\"my-3\">\u0110\u01b0\u1ee3c C\u00f4ng ty TNHH MTV qu\u1ea3n l\u00fd qu\u1ef9 ACB (ACBC), C\u00f4ng ty c\u1ed5 ph\u1ea7n qu\u1ea3n l\u00fd qu\u1ef9 PVI (PVI AM) qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0 v\u00e0 Ng\u00e2n h\u00e0ng BIDV l\u01b0u k\u00fd. Qu\u1ef9 ACBC, v\u00e0 Qu\u1ef9 PVI AM s\u1ebd th\u1ef1c hi\u1ec7n g\u1eedi ti\u1ec1n t\u1ea1i c\u00e1c ng\u00e2n h\u00e0ng, t\u1ed5 ch\u1ee9c t\u00edn d\u1ee5ng uy t\u00edn.<\/p>\n        <a class=\"infina-button\" href=\"https:\/\/infina.vn\/?utm_content=blog_thuc\" style=\"margin-bottom: 20px; display: inline-block;\">Tr\u1ea3i nghi\u1ec7m sinh l\u1eddi mi\u1ec5n ph\u00ed<\/a>\n    <\/div>\n    \n<h2><span class=\"ez-toc-section\" id=\"Huong_dan_Thiet_lap_CRM\"><\/span>H\u01b0\u1edbng d\u1eabn Thi\u1ebft l\u1eadp CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a CRM trong vi\u1ec7c duy tr\u00ec kh\u00e1ch h\u00e0ng, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng CRM hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ket_noi_voi_Cac_Cong_cu_Kinh_doanh\"><\/span>K\u1ebft n\u1ed1i v\u1edbi C\u00e1c C\u00f4ng c\u1ee5 Kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ea3m b\u1ea3o CRM c\u00f3 th\u1ec3 t\u00edch h\u1ee3p tr\u01a1n tru v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kinh doanh hi\u1ec7n t\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, gi\u00fap duy tr\u00ec li\u00ean l\u1ea1c v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng.<\/p>\n<p><strong>C\u00e1c t\u00edch h\u1ee3p c\u1ea7n thi\u1ebft<\/strong>:<\/p>\n<ul>\n<li>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 h\u00f3a \u0111\u01a1n<\/li>\n<li>N\u1ec1n t\u1ea3ng email marketing<\/li>\n<li>Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/li>\n<li>C\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<p><strong>\u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u<\/strong>:<\/p>\n<ul>\n<li>C\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/li>\n<li>Theo d\u00f5i l\u1ecbch s\u1eed giao d\u1ecbch theo th\u1eddi gian th\u1ef1c<\/li>\n<li>\u0110\u1ed3ng b\u1ed9 tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng v\u00e0 thanh to\u00e1n<\/li>\n<li>Qu\u1ea3n l\u00fd t\u1eadp trung c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Dao_tao_Nhan_vien\"><\/span>\u0110\u00e0o t\u1ea1o Nh\u00e2n vi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng CRM kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecd l\u00e0m quen v\u1edbi h\u1ec7 th\u1ed1ng m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c.<\/p>\n<p><strong>Nh\u1eefng n\u1ed9i dung c\u1ea7n \u0111\u00e0o t\u1ea1o<\/strong>:<\/p>\n<ul>\n<li>Quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/li>\n<li>C\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n v\u00e0 n\u00e2ng cao<\/li>\n<li>Quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/li>\n<li>K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p><strong>Th\u1ef1c h\u00e0nh li\u00ean t\u1ee5c<\/strong>:<\/p>\n<ul>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o \u0111\u1ecbnh k\u1ef3 v\u00e0 chia s\u1ebb kinh nghi\u1ec7m<\/li>\n<li>C\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi<\/li>\n<li>Th\u1ef1c h\u00e0nh gi\u1ea3i quy\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Do_luong_Hieu_qua\"><\/span>\u0110o l\u01b0\u1eddng Hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng CRM, h\u00e3y theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng sau:<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Ch\u1ec9 s\u1ed1<\/th>\n<th colspan=\"1\" rowspan=\"1\">M\u1ee5c ti\u00eau<\/th>\n<th colspan=\"1\" rowspan=\"1\">T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">&gt; 85%<\/td>\n<td colspan=\"1\" rowspan=\"1\">H\u00e0ng qu\u00fd<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\u0110i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">&gt; 8\/10<\/td>\n<td colspan=\"1\" rowspan=\"1\">H\u00e0ng th\u00e1ng<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh<\/td>\n<td colspan=\"1\" rowspan=\"1\">&lt; 2 gi\u1edd<\/td>\n<td colspan=\"1\" rowspan=\"1\">H\u00e0ng tu\u1ea7n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">&gt; 25%<\/td>\n<td colspan=\"1\" rowspan=\"1\">H\u00e0ng th\u00e1ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n<\/strong>: Xem x\u00e9t c\u00e1c \u0111i\u1ec3m y\u1ebfu, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1eadp nh\u1eadt m\u1ee5c ti\u00eau th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng CRM ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, h\u1ed7 tr\u1ee3 t\u1ed1t cho chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cong_cu_Tai_chinh_va_CRM\"><\/span>C\u00f4ng c\u1ee5 T\u00e0i ch\u00ednh v\u00e0 CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p h\u1ec7 th\u1ed1ng CRM v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00e0i ch\u00ednh hi\u1ec7n \u0111\u1ea1i gi\u00fap qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 d\u00f2ng ti\u1ec1n hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p ki\u1ec3m so\u00e1t giao d\u1ecbch, qu\u1ea3n l\u00fd ngu\u1ed3n v\u1ed1n v\u00e0 \u0111\u1ea7u t\u01b0 h\u1ee3p l\u00fd v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>C\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Infina:<\/strong><\/p>\n<ul>\n<li><a class=\"\" href=\"https:\/\/www.infina.vn\/tich-luy\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00e3i su\u1ea5t 4,9%\/n\u0103m<\/a> cho t\u00e0i kho\u1ea3n sinh l\u1eddi kh\u00f4ng k\u1ef3 h\u1ea1n<\/li>\n<li>T\u00ednh l\u00e3i h\u00e0ng ng\u00e0y, gi\u00fap t\u1ed1i \u01b0u h\u00f3a d\u00f2ng ti\u1ec1n<\/li>\n<li>H\u01a1n 2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 tin t\u01b0\u1edfng<\/li>\n<\/ul>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Lo\u1ea1i d\u00f2ng ti\u1ec1n<\/th>\n<th colspan=\"1\" rowspan=\"1\">Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3n l\u00fd<\/th>\n<th colspan=\"1\" rowspan=\"1\">L\u1ee3i \u00edch<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Doanh thu c\u1eeda h\u00e0ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u00e0i kho\u1ea3n sinh l\u1eddi<\/td>\n<td colspan=\"1\" rowspan=\"1\">L\u00e3i su\u1ea5t h\u1ea5p d\u1eabn, r\u00fat ti\u1ec1n linh ho\u1ea1t<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Qu\u1ef9 d\u1ef1 ph\u00f2ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u00e0i kho\u1ea3n \u0111\u1ecbnh k\u1ef3<\/td>\n<td colspan=\"1\" rowspan=\"1\">An to\u00e0n, sinh l\u1eddi \u1ed5n \u0111\u1ecbnh<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Ti\u1ec1n ch\u1edd t\u00e1i \u0111\u1ea7u t\u01b0<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u00e0i kho\u1ea3n linh ho\u1ea1t<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng d\u00f2ng ti\u1ec1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Khi t\u00edch h\u1ee3p v\u00e0o h\u1ec7 th\u1ed1ng CRM, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i chi ti\u1ebft doanh thu t\u1eeb t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c, v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n<p>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh c\u1ee7a Infina kh\u00f4ng ch\u1ec9 gi\u00fap qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n m\u00e0 c\u00f2n t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb d\u00f2ng ti\u1ec1n, t\u1ea1o th\u00eam ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u v\u00e0 c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c. Khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00e0i ch\u00ednh hi\u1ec7n \u0111\u1ea1i, CRM c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nhung_diem_chinh\"><\/span>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 \u00e1p d\u1ee5ng CRM th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Y\u1ebfu t\u1ed1<\/th>\n<th colspan=\"1\" rowspan=\"1\">Vai tr\u00f2<\/th>\n<th colspan=\"1\" rowspan=\"1\">L\u1ee3i \u00edch<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u<\/td>\n<td colspan=\"1\" rowspan=\"1\">Hi\u1ec3u r\u00f5 h\u00e0nh vi v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/td>\n<td colspan=\"1\" rowspan=\"1\">Tinh g\u1ecdn quy tr\u00ecnh v\u1eadn h\u00e0nh<\/td>\n<td colspan=\"1\" rowspan=\"1\">N\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Ph\u00e2n t\u00edch<\/td>\n<td colspan=\"1\" rowspan=\"1\">\u0110\u00e1nh gi\u00e1 v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng<\/td>\n<td colspan=\"1\" rowspan=\"1\">\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">T\u00edch h\u1ee3p t\u00e0i ch\u00ednh<\/td>\n<td colspan=\"1\" rowspan=\"1\">Qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c th\u00f4ng minh<\/td>\n<td colspan=\"1\" rowspan=\"1\">S\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a CRM v\u00e0 c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh trong vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh nh\u01b0 Infina, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM (Qu&#7843;n l&yacute; quan h&#7879; kh&aacute;ch h&agrave;ng) gi&uacute;p doanh nghi&#7879;p theo d&otilde;i, ph&acirc;n t&iacute;ch v&agrave; c&#7843;i thi&#7879;n m&#7889;i quan h&#7879; v&#7899;i kh&aacute;ch h&agrave;ng. &#272;&acirc;y l&agrave; c&aacute;ch hi&#7879;u qu&#7843; &#273;&#7875; gi&#7919; ch&acirc;n kh&aacute;ch h&agrave;ng hi&#7879;n t&#7841;i, v&#7889;n ti&#7871;t ki&#7879;m chi ph&iacute; h&#417;n nhi&#7873;u so v&#7899;i vi&#7879;c t&igrave;m ki&#7871;m kh&aacute;ch h&agrave;ng m&#7899;i. L&#7907;i &iacute;ch ch&iacute;nh c&#7911;a CRM: [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":26957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-26955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kien-thuc-tai-chinh"},"_links":{"self":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/posts\/26955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/comments?post=26955"}],"version-history":[{"count":0,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/posts\/26955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/media\/26957"}],"wp:attachment":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/media?parent=26955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/categories?post=26955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/tags?post=26955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}