{"id":26181,"date":"2025-02-17T17:04:09","date_gmt":"2025-02-17T10:04:09","guid":{"rendered":"http:\/\/infina.vn\/blog\/?p=26181"},"modified":"2025-02-17T17:04:09","modified_gmt":"2025-02-17T10:04:09","slug":"tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc","status":"publish","type":"post","link":"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/","title":{"rendered":"T\u0103ng Thu Nh\u1eadp Th\u00fac \u0110\u1ea9y Mua S\u1eafm Online T\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;26181&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;2&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 t\u1ea1i \u0111\u00e2y&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;T\u0103ng Thu Nh\u1eadp Th\u00fac \u0110\u1ea9y Mua S\u1eafm Online T\u1ea1i Vi\u1ec7t Nam&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 2px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 t\u1ea1i \u0111\u00e2y<\/span>\n    <\/div>\n    <\/div>\n<p><strong>Mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u00f9ng n\u1ed5 nh\u1edd thu nh\u1eadp t\u0103ng v\u00e0 h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n.<\/strong> GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u0103ng 61,6% t\u1eeb n\u0103m 2019 \u0111\u1ebfn 2025, k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong th\u00f3i quen ti\u00eau d\u00f9ng. \u0110\u1ebfn n\u0103m 2023, 41% d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t gi\u00e1 tr\u1ecb 20,5 t\u1ef7 USD.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung ch\u00ednh<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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\u0111\u1ea9y mua s\u1eafm tr\u1ef1c tuy\u1ebfn\">Thu nh\u1eadp t\u0103ng th\u00fac \u0111\u1ea9y mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#So_lieu_thu_nhap_2019-2025\" title=\"S\u1ed1 li\u1ec7u thu nh\u1eadp 2019-2025\">S\u1ed1 li\u1ec7u thu nh\u1eadp 2019-2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Xu_huong_chi_tieu_moi\" title=\"Xu h\u01b0\u1edbng chi ti\u00eau m\u1edbi\">Xu h\u01b0\u1edbng chi ti\u00eau m\u1edbi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Yeu_To_Chinh_Thuc_Day_Thuong_Mai_Dien_Tu\" title=\"Y\u1ebfu T\u1ed1 Ch\u00ednh Th\u00fac \u0110\u1ea9y Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\">Y\u1ebfu T\u1ed1 Ch\u00ednh Th\u00fac \u0110\u1ea9y Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Ket_Noi_Internet_va_Di_Dong\" title=\"K\u1ebft N\u1ed1i Internet v\u00e0 Di \u0110\u1ed9ng\">K\u1ebft N\u1ed1i Internet v\u00e0 Di \u0110\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Chinh_Sach_va_Ho_Tro_Nha_Nuoc\" title=\"Ch\u00ednh S\u00e1ch v\u00e0 H\u1ed7 Tr\u1ee3 Nh\u00e0 N\u01b0\u1edbc\">Ch\u00ednh S\u00e1ch v\u00e0 H\u1ed7 Tr\u1ee3 Nh\u00e0 N\u01b0\u1edbc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Dan_So_va_Phat_Trien_Do_Thi\" title=\"D\u00e2n S\u1ed1 v\u00e0 Ph\u00e1t Tri\u1ec3n \u0110\u00f4 Th\u1ecb\">D\u00e2n S\u1ed1 v\u00e0 Ph\u00e1t Tri\u1ec3n \u0110\u00f4 Th\u1ecb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Thoi_Quen_va_So_Thich_Nguoi_Tieu_Dung\" title=\"Th\u00f3i Quen v\u00e0 S\u1edf Th\u00edch Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng\">Th\u00f3i Quen v\u00e0 S\u1edf Th\u00edch Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Lua_Chon_Nen_Tang_Mua_Sam\" title=\"L\u1ef1a Ch\u1ecdn N\u1ec1n T\u1ea3ng Mua S\u1eafm\">L\u1ef1a Ch\u1ecdn N\u1ec1n T\u1ea3ng Mua S\u1eafm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Xu_Huong_Mua_Sam_Theo_Muc_Thu_Nhap_2023\" title=\"Xu H\u01b0\u1edbng Mua S\u1eafm Theo M\u1ee9c Thu Nh\u1eadp (2023)\">Xu H\u01b0\u1edbng Mua S\u1eafm Theo M\u1ee9c Thu Nh\u1eadp (2023)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Quan_Ly_Tai_Chinh_va_Thuong_Mai_Dien_Tu\" title=\"Qu\u1ea3n L\u00fd T\u00e0i Ch\u00ednh v\u00e0 Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\">Qu\u1ea3n L\u00fd T\u00e0i Ch\u00ednh v\u00e0 Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Kha_Nang_Tiep_Can_Tai_Chinh_va_Thoi_Quen_Mua_Sam\" title=\"Kh\u1ea3 N\u0103ng Ti\u1ebfp C\u1eadn T\u00e0i Ch\u00ednh v\u00e0 Th\u00f3i Quen Mua S\u1eafm\">Kh\u1ea3 N\u0103ng Ti\u1ebfp C\u1eadn T\u00e0i Ch\u00ednh v\u00e0 Th\u00f3i Quen Mua S\u1eafm<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Cong_cu_so_ho_tro_quan_ly_tai_chinh_hieu_qua_theo_thu_nhap\" title=\"C\u00f4ng c\u1ee5 s\u1ed1 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3 theo thu nh\u1eadp\">C\u00f4ng c\u1ee5 s\u1ed1 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3 theo thu nh\u1eadp<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Ket_Luan\" title=\"K\u1ebft Lu\u1eadn\">K\u1ebft Lu\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Xu_huong_mua_sam_truc_tuyen_tai_Viet_Nam_hien_nay_nhu_the_nao\" title=\"Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o?\">Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Thu_nhap_tang_anh_huong_nhu_the_nao_den_thoi_quen_mua_sam_truc_tuyen\" title=\"Thu nh\u1eadp t\u0103ng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn?\">Thu nh\u1eadp t\u0103ng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Nguoi_tieu_dung_Viet_Nam_thich_mua_sam_truc_tuyen_qua_kenh_nao\" title=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn qua k\u00eanh n\u00e0o?\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn qua k\u00eanh n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/infina.vn\/blog\/tang-thu-nhap-thuc-day-mua-sam-online-tai-viet-nam-tc\/#Du_bao_ve_thi_truong_thuong_mai_dien_tu_Viet_Nam_trong_tuong_lai\" title=\"D\u1ef1 b\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai?\">D\u1ef1 b\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Cac_yeu_to_chinh_thuc_day_xu_huong\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Thu nh\u1eadp t\u0103ng:<\/strong> T\u1ea7ng l\u1edbp trung l\u01b0u m\u1edf r\u1ed9ng, chi ti\u00eau cho s\u1ea3n ph\u1ea9m cao c\u1ea5p t\u0103ng.<\/li>\n<li><strong>H\u1ea1 t\u1ea7ng s\u1ed1:<\/strong> 77,93 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet, 85% thanh to\u00e1n qua di \u0111\u1ed9ng.<\/li>\n<li><strong>Ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3:<\/strong> Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia, khuy\u1ebfn kh\u00edch thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t.<\/li>\n<\/ul>\n<p><strong>Xu h\u01b0\u1edbng n\u1ed5i b\u1eadt:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed, v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm qua \u0111i\u1ec7n tho\u1ea1i. D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd \u0111\u1ea1t 24 t\u1ef7 USD v\u00e0o n\u0103m 2025.<\/p>\n<div class=\"sb-iframe-wrapper\" contenteditable=\"false\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Thu_nhap_tang_thuc_day_mua_sam_truc_tuyen\"><\/span>Thu nh\u1eadp t\u0103ng th\u00fac \u0111\u1ea9y mua s\u1eafm tr\u1ef1c tuy\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thu nh\u1eadp t\u0103ng \u0111\u00e3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn, th\u1ec3 hi\u1ec7n qua ba xu h\u01b0\u1edbng ch\u00ednh: s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, thay \u0111\u1ed5i trong c\u00e1ch chi ti\u00eau v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i sang thanh to\u00e1n \u0111i\u1ec7n t\u1eed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_lieu_thu_nhap_2019-2025\"><\/span>S\u1ed1 li\u1ec7u thu nh\u1eadp 2019-2025<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft gi\u1eefa thu nh\u1eadp t\u0103ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam t\u0103ng 61,6% t\u1eeb n\u0103m 2019 \u0111\u1ebfn 2025. C\u1ee5 th\u1ec3, GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u0103ng t\u1eeb 2.715 USD v\u00e0o n\u0103m 2019 v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 4.388 USD v\u00e0o n\u0103m 2025. \u0110\u1ed3ng th\u1eddi, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, t\u1eeb 11,8 t\u1ef7 USD n\u0103m 2019 l\u00ean 20,5 t\u1ef7 USD v\u00e0o n\u0103m 2023.<\/p>\n<p>T\u1ea7ng l\u1edbp trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. S\u1ed1 h\u1ed9 gia \u0111\u00ecnh c\u00f3 thu nh\u1eadp t\u1eeb 5.000 USD \u0111\u1ebfn 20.000 USD m\u1ed7i n\u0103m d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0o n\u0103m 2025, \u0111\u1ea1t kho\u1ea3ng 23 tri\u1ec7u h\u1ed9 t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ee9c mua t\u0103ng m\u1ea1nh, k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u00eau.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xu_huong_chi_tieu_moi\"><\/span>Xu h\u01b0\u1edbng chi ti\u00eau m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi thu nh\u1eadp t\u0103ng, c\u00e1c xu h\u01b0\u1edbng chi ti\u00eau m\u1edbi c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd:<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Danh m\u1ee5c<\/th>\n<th colspan=\"1\" rowspan=\"1\">T\u0103ng tr\u01b0\u1edfng (2023 so v\u1edbi 2022)<\/th>\n<th colspan=\"1\" rowspan=\"1\">\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Th\u1eddi trang &amp; M\u1ef9 ph\u1ea9m<\/td>\n<td colspan=\"1\" rowspan=\"1\">42%<\/td>\n<td colspan=\"1\" rowspan=\"1\">\u01afu ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\u0110i\u1ec7n t\u1eed<\/td>\n<td colspan=\"1\" rowspan=\"1\">50%<\/td>\n<td colspan=\"1\" rowspan=\"1\">Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng t\u0103ng 15%<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Th\u1ef1c ph\u1ea9m online<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u0103ng 300% (so v\u1edbi 2019)<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u1ea7n su\u1ea5t mua t\u0103ng g\u1ea5p \u0111\u00f4i<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">N\u1ed9i th\u1ea5t &amp; Trang tr\u00ed<\/td>\n<td colspan=\"1\" rowspan=\"1\">55%<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf cao c\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a Shopee Vi\u1ec7t Nam n\u0103m 2023, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn chi ti\u00eau trung b\u00ecnh cao g\u1ea5p 3,5 l\u1ea7n so v\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 nh\u1ecf h\u01a1n. T\u1ea1i TP.HCM, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao g\u1ea5p 2,7 l\u1ea7n so v\u1edbi c\u1ea3 n\u01b0\u1edbc.<\/p>\n<p>Ngo\u00e0i ra, s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 th\u00fac \u0111\u1ea9y thanh to\u00e1n \u0111i\u1ec7n t\u1eed. T\u1ef7 l\u1ec7 n\u00e0y t\u0103ng t\u1eeb 50% v\u00e0o n\u0103m 2019 l\u00ean 80% v\u00e0o n\u0103m 2023, trong \u0111\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00ed \u0111i\u1ec7n t\u1eed t\u0103ng 200% trong c\u00f9ng k\u1ef3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yeu_To_Chinh_Thuc_Day_Thuong_Mai_Dien_Tu\"><\/span>Y\u1ebfu T\u1ed1 Ch\u00ednh Th\u00fac \u0110\u1ea9y Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ngo\u00e0i vi\u1ec7c thu nh\u1eadp t\u0103ng, ba y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 quan tr\u1ecdng \u0111ang g\u00f3p ph\u1ea7n m\u1ea1nh m\u1ebd v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ket_Noi_Internet_va_Di_Dong\"><\/span>K\u1ebft N\u1ed1i Internet v\u00e0 Di \u0110\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vi\u1ec7t Nam hi\u1ec7n c\u00f3 \u0111\u1ed9 ph\u1ee7 internet \u0111\u00e1ng k\u1ec3, v\u1edbi m\u1eadt \u0111\u1ed9 thu\u00ea bao di \u0111\u1ed9ng \u0111\u1ea1t 150%. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn internet \u0111\u1ed3ng \u0111\u1ec1u cho c\u1ea3 ng\u01b0\u1eddi d\u00e2n \u1edf th\u00e0nh th\u1ecb l\u1eabn n\u00f4ng th\u00f4n. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00e1 r\u1ebb c\u00f9ng c\u00e1c g\u00f3i c\u01b0\u1edbc data ph\u00f9 h\u1ee3p \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng \u1edf v\u00f9ng n\u00f4ng th\u00f4n tham gia v\u00e0o n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n<p>Th\u00eam v\u00e0o \u0111\u00f3, t\u1ef7 l\u1ec7 thanh to\u00e1n qua di \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ea1t 85%, ph\u00f9 h\u1ee3p v\u1edbi 96% ng\u01b0\u1eddi d\u00f9ng internet truy c\u1eadp th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chinh_Sach_va_Ho_Tro_Nha_Nuoc\"><\/span>Ch\u00ednh S\u00e1ch v\u00e0 H\u1ed7 Tr\u1ee3 Nh\u00e0 N\u01b0\u1edbc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Qu\u1ed1c gia, b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2020, \u0111\u00e3 \u0111\u1eb7t n\u1ec1n m\u00f3ng quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c ch\u00ednh s\u00e1ch n\u1ed5i b\u1eadt bao g\u1ed3m Ngh\u1ecb \u0111\u1ecbnh 85\/2021\/N\u0110-CP v\u1ec1 khung ph\u00e1p l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Ngh\u1ecb quy\u1ebft 41\/NQ-CP khuy\u1ebfn kh\u00edch thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t. Nh\u1eefng ch\u00ednh s\u00e1ch n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1ed7 tr\u1ee3 t\u1ea7ng l\u1edbp trung l\u01b0u m\u1edbi &#8211; nh\u00f3m chi\u1ebfm 65% giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed- ti\u1ebfp c\u1eadn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dan_So_va_Phat_Trien_Do_Thi\"><\/span>D\u00e2n S\u1ed1 v\u00e0 Ph\u00e1t Tri\u1ec3n \u0110\u00f4 Th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khu v\u1ef1c \u0111\u00f4 th\u1ecb v\u1edbi m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 cao c\u00f9ng m\u1ee9c thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng \u0111ang th\u00fac \u0111\u1ea9y th\u00f3i quen ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eadp trung v\u00e0o ba y\u1ebfu t\u1ed1 ch\u00ednh: (1) C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, (2) T\u00edch h\u1ee3p nhi\u1ec1u d\u1ecbch v\u1ee5 tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, v\u00e0 (3) C\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 giao h\u00e0ng.<\/p>\n    <div class=\"infina-box\">\n\t\t <div class=\"qr-code\" style=\"margin-top: 20px;\">\n            <a href=\"https:\/\/infina.vn\/?utm_content=blog_thuc\" target=\"_blank\">\n                <img decoding=\"async\" src=\"http:\/\/infina.vn\/blog\/wp-content\/uploads\/2025\/02\/app_banner-09-1-1.png\" alt=\"QR Code Infina\" title=\"\">\n            <\/a>\n        <\/div>\n        <p style=\"color: black;\"><strong>T\u00e0i kho\u1ea3n nh\u1eadn ti\u1ec1n, Sinh l\u1eddi t\u1ef1 \u0111\u1ed9ng nh\u01b0 g\u1eedi ti\u1ebft ki\u1ec7m!<\/strong><\/p>\n        <p class=\"my-3\">T\u00e0i kho\u1ea3n sinh l\u1eddi <a href=\"https:\/\/infina.vn\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Infina\" target=\"_blank\" rel=\"noopener\">Infina<\/a> l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u1eefng ai mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n v\u00e0 sinh l\u1eddi tr\u00ean d\u00f2ng ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n        <p class=\"my-3\">N\u1ea1p v\u00e0 r\u00fat ti\u1ec1n nhanh ch\u00f3ng trong v\u00f2ng 30 gi\u00e2y, nh\u1eadn l\u1ee3i nhu\u1eadn h\u00e0ng ng\u00e0y v\u00e0 r\u00fat v\u1ed1n b\u1ea5t k\u1ef3 l\u00fac n\u00e0o m\u00e0 kh\u00f4ng b\u1ecb m\u1ea5t l\u1ee3i nhu\u1eadn.<\/p>\n        <p class=\"my-3\">\u0110\u01b0\u1ee3c C\u00f4ng ty TNHH MTV qu\u1ea3n l\u00fd qu\u1ef9 ACB (ACBC), C\u00f4ng ty c\u1ed5 ph\u1ea7n qu\u1ea3n l\u00fd qu\u1ef9 PVI (PVI AM) qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0 v\u00e0 Ng\u00e2n h\u00e0ng BIDV l\u01b0u k\u00fd. Qu\u1ef9 ACBC, v\u00e0 Qu\u1ef9 PVI AM s\u1ebd th\u1ef1c hi\u1ec7n g\u1eedi ti\u1ec1n t\u1ea1i c\u00e1c ng\u00e2n h\u00e0ng, t\u1ed5 ch\u1ee9c t\u00edn d\u1ee5ng uy t\u00edn.<\/p>\n        <a class=\"infina-button\" href=\"https:\/\/infina.vn\/?utm_content=blog_thuc\" style=\"margin-bottom: 20px; display: inline-block;\">Tr\u1ea3i nghi\u1ec7m sinh l\u1eddi mi\u1ec5n ph\u00ed<\/a>\n    <\/div>\n    \n<h2><span class=\"ez-toc-section\" id=\"Thoi_Quen_va_So_Thich_Nguoi_Tieu_Dung\"><\/span>Th\u00f3i Quen v\u00e0 S\u1edf Th\u00edch Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, ph\u1ea3n \u00e1nh t\u00e1c \u0111\u1ed9ng c\u1ee7a thu nh\u1eadp t\u0103ng l\u00ean \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lua_Chon_Nen_Tang_Mua_Sam\"><\/span>L\u1ef1a Ch\u1ecdn N\u1ec1n T\u1ea3ng Mua S\u1eafm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng k\u1ef9 l\u01b0\u1ee1ng h\u01a1n khi ch\u1ecdn n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Theo nghi\u00ean c\u1ee9u, <strong>78% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> xem gi\u00e1 c\u1ea3 c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u, ti\u1ebfp theo l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m (72%) v\u00e0 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng (65%). Khi thu nh\u1eadp t\u0103ng, ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng c\u00e2n nh\u1eafc gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 h\u01a1n.<\/p>\n<p>Th\u1eddi gian s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean di \u0111\u1ed9ng \u0111\u00e3 t\u0103ng <strong>150% t\u1eeb 2020-2024<\/strong>, \u0111\u1ea1t trung b\u00ecnh 25 ph\u00fat m\u1ed7i ng\u00e0y. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf r\u1eb1ng 96% l\u01b0\u1ee3t truy c\u1eadp internet t\u1ea1i Vi\u1ec7t Nam \u0111\u1ebfn t\u1eeb \u0111i\u1ec7n tho\u1ea1i. R\u00f5 r\u00e0ng, thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong h\u00e0nh vi ti\u00eau d\u00f9ng.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng t\u00e1c g\u1ea5p \u0111\u00f4i, v\u1edbi <strong>62% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong> t\u1eebng th\u1ef1c hi\u1ec7n giao d\u1ecbch qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Xu_Huong_Mua_Sam_Theo_Muc_Thu_Nhap_2023\"><\/span>Xu H\u01b0\u1edbng Mua S\u1eafm Theo M\u1ee9c Thu Nh\u1eadp (2023)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e0nh vi mua s\u1eafm thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 theo m\u1ee9c thu nh\u1eadp, \u0111\u01b0\u1ee3c minh h\u1ecda qua b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Nh\u00f3m Thu Nh\u1eadp<\/th>\n<th colspan=\"1\" rowspan=\"1\">\u0110\u1eb7c \u0110i\u1ec3m Mua S\u1eafm<\/th>\n<th colspan=\"1\" rowspan=\"1\">\u01afu Ti\u00ean Thanh To\u00e1n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">D\u01b0\u1edbi 5 tri\u1ec7u\/th\u00e1ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u1eadp trung v\u00e0o h\u00e0ng thi\u1ebft y\u1ebfu (65%); s\u0103n khuy\u1ebfn m\u00e3i<\/td>\n<td colspan=\"1\" rowspan=\"1\">Ti\u1ec1n m\u1eb7t khi nh\u1eadn h\u00e0ng (55%)<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">5-15 tri\u1ec7u\/th\u00e1ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">Mua \u0111a d\u1ea1ng (55% \u0111i\u1ec7n t\u1eed, th\u1eddi trang); mua s\u1eafm th\u01b0\u1eddng xuy\u00ean h\u01a1n<\/td>\n<td colspan=\"1\" rowspan=\"1\">V\u00ed \u0111i\u1ec7n t\u1eed (45%); ti\u1ec1n m\u1eb7t (35%)<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Tr\u00ean 15 tri\u1ec7u\/th\u00e1ng<\/td>\n<td colspan=\"1\" rowspan=\"1\">\u01afu ti\u00ean s\u1ea3n ph\u1ea9m cao c\u1ea5p (72%); chi ti\u00eau nhi\u1ec1u h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td colspan=\"1\" rowspan=\"1\">V\u00ed \u0111i\u1ec7n t\u1eed (60%); th\u1ebb t\u00edn d\u1ee5ng (25%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nh\u00f3m c\u00f3 thu nh\u1eadp cao mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n <strong>30%<\/strong> so v\u1edbi nh\u00f3m thu nh\u1eadp th\u1ea5p. \u0110\u1ed3ng th\u1eddi, chi ti\u00eau trung b\u00ecnh cho h\u00e0ng cao c\u1ea5p \u0111\u00e3 t\u0103ng <strong>25%<\/strong> trong n\u0103m qua.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quan_Ly_Tai_Chinh_va_Thuong_Mai_Dien_Tu\"><\/span>Qu\u1ea3n L\u00fd T\u00e0i Ch\u00ednh v\u00e0 Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t khi thu nh\u1eadp t\u0103ng, \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kha_Nang_Tiep_Can_Tai_Chinh_va_Thoi_Quen_Mua_Sam\"><\/span>Kh\u1ea3 N\u0103ng Ti\u1ebfp C\u1eadn T\u00e0i Ch\u00ednh v\u00e0 Th\u00f3i Quen Mua S\u1eafm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi d\u00f9ng MoMo t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng theo d\u00f5i ng\u00e2n s\u00e1ch \u0111\u00e3 chi ti\u00eau trung b\u00ecnh h\u01a1n 3,2 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Cong_cu_so_ho_tro_quan_ly_tai_chinh_hieu_qua_theo_thu_nhap\"><\/span>C\u00f4ng c\u1ee5 s\u1ed1 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3 theo thu nh\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">Nh\u00f3m Thu Nh\u1eadp<\/th>\n<th colspan=\"1\" rowspan=\"1\">C\u00f4ng C\u1ee5 T\u00e0i Ch\u00ednh S\u1eed D\u1ee5ng<\/th>\n<th colspan=\"1\" rowspan=\"1\">\u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">D\u01b0\u1edbi 5 tri\u1ec7u<\/td>\n<td colspan=\"1\" rowspan=\"1\">V\u00ed \u0111i\u1ec7n t\u1eed, c\u00f4ng c\u1ee5 theo d\u00f5i chi ti\u00eau<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u0103ng t\u1ea7n su\u1ea5t mua s\u1eafm<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">5-15 tri\u1ec7u<\/td>\n<td colspan=\"1\" rowspan=\"1\">\u0110\u1ea7u t\u01b0 linh ho\u1ea1t, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">Tr\u00ean 15 tri\u1ec7u<\/td>\n<td colspan=\"1\" rowspan=\"1\">\u0110\u1ea7u t\u01b0 \u0111a d\u1ea1ng, t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh<\/td>\n<td colspan=\"1\" rowspan=\"1\">T\u0103ng chi ti\u00eau cho s\u1ea3n ph\u1ea9m cao c\u1ea5p<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>D\u1ef1 b\u00e1o \u0111\u1ebfn n\u0103m 2025, khi GDP \u0111\u1ea7u ng\u01b0\u1eddi \u0111\u1ea1t 4.388 USD, c\u00e1c t\u00ednh n\u0103ng nh\u01b0 ho\u00e0n ti\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng thanh to\u00e1n s\u1ed1 s\u1ebd ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng n\u00e0y.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_Luan\"><\/span>K\u1ebft Lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thu nh\u1eadp t\u0103ng tr\u01b0\u1edfng, c\u00f9ng v\u1edbi ba y\u1ebfu t\u1ed1 quan tr\u1ecdng &#8211; c\u00f4ng ngh\u1ec7, ch\u00ednh s\u00e1ch v\u00e0 s\u1ef1 thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc &#8211; \u0111ang \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p>Th\u00f3i quen s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 t\u1eeb ch\u00ednh ph\u1ee7 \u0111\u00e3 bi\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong \u0111\u1eddi s\u1ed1ng ti\u00eau d\u00f9ng. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa thu nh\u1eadp t\u0103ng, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p \u0111ang thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm m\u1ed7i ng\u00e0y.<\/p>\n<p>Theo d\u1ef1 b\u00e1o, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t 23,77 t\u1ef7 USD v\u00e0o n\u0103m 2029, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m 10,05%. C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh nh\u01b0 Infina, \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong ph\u1ea7n Qu\u1ea3n L\u00fd T\u00e0i Ch\u00ednh, ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng b\u1eb1ng c\u00e1ch gi\u00fap t\u1ed1i \u01b0u h\u00f3a d\u00f2ng ti\u1ec1n nh\u00e0n r\u1ed7i, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y chi ti\u00eau tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>V\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a Vi\u1ec7t Nam trong l\u0129nh v\u1ef1c kinh t\u1ebf s\u1ed1 t\u1ea1i \u0110\u00f4ng Nam \u00c1 l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa thu nh\u1eadp t\u0103ng v\u00e0 xu h\u01b0\u1edbng chi ti\u00eau tr\u1ef1c tuy\u1ebfn. V\u1edbi m\u1ee9c t\u0103ng thu nh\u1eadp 61,6% trong giai \u0111o\u1ea1n 2019-2025 v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd, Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed top 3 trong khu v\u1ef1c ASEAN.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Xu_huong_mua_sam_truc_tuyen_tai_Viet_Nam_hien_nay_nhu_the_nao\"><\/span>Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong n\u1eeda \u0111\u1ea7u n\u0103m 2024, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 chi ti\u00eau tr\u1ef1c tuy\u1ebfn kho\u1ea3ng <strong>143,9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng<\/strong> (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 5,68 t\u1ef7 USD), t\u0103ng 54,91% v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 65,55% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Nh\u1eefng con s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa s\u1ef1 gia t\u0103ng thu nh\u1eadp v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thu_nhap_tang_anh_huong_nhu_the_nao_den_thoi_quen_mua_sam_truc_tuyen\"><\/span>Thu nh\u1eadp t\u0103ng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi thu nh\u1eadp t\u0103ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Trong n\u0103m 2023, t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t <strong>16 t\u1ef7 USD<\/strong>. Xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c, v\u1edbi m\u1ee9c thu nh\u1eadp b\u00ecnh qu\u00e2n d\u1ef1 b\u00e1o \u0111\u1ea1t 4.388 USD\/ng\u01b0\u1eddi v\u00e0o n\u0103m 2025, c\u00f9ng s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nguoi_tieu_dung_Viet_Nam_thich_mua_sam_truc_tuyen_qua_kenh_nao\"><\/span>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn qua k\u00eanh n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mua s\u1eafm qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111ang chi\u1ebfm \u01b0u th\u1ebf, chi\u1ebfm t\u1edbi <strong>72,9% t\u1ed5ng giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>. \u0110\u1ed3ng th\u1eddi, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t <strong>41% d\u00e2n s\u1ed1<\/strong>, m\u1ee9c cao nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Du_bao_ve_thi_truong_thuong_mai_dien_tu_Viet_Nam_trong_tuong_lai\"><\/span>D\u1ef1 b\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong t\u01b0\u01a1ng lai?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi m\u1ee9c t\u0103ng thu nh\u1eadp 61,6% trong giai \u0111o\u1ea1n 2019-2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t <strong>24 t\u1ef7 USD v\u00e0o n\u0103m 2025<\/strong> v\u00e0 t\u0103ng l\u00ean <strong>60 t\u1ef7 USD v\u00e0o n\u0103m 2030<\/strong>. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ba y\u1ebfu t\u1ed1 ch\u00ednh: c\u00f4ng ngh\u1ec7, ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 v\u00e0 s\u1ef1 thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mua s&#7855;m online t&#7841;i Vi&#7879;t Nam &#273;ang b&ugrave;ng n&#7893; nh&#7901; thu nh&#7853;p t&#259;ng v&agrave; h&#7841; t&#7847;ng k&#7929; thu&#7853;t s&#7889; ph&aacute;t tri&#7875;n. GDP b&igrave;nh qu&acirc;n &#273;&#7847;u ng&#432;&#7901;i t&#259;ng 61,6% t&#7915; n&#259;m 2019 &#273;&#7871;n 2025, k&eacute;o theo s&#7921; thay &#273;&#7893;i l&#7899;n trong th&oacute;i quen ti&ecirc;u d&ugrave;ng. &#272;&#7871;n n&#259;m 2023, 41% d&acirc;n s&#7889; Vi&#7879;t Nam &#273;&atilde; tham gia [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":26200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-26181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kien-thuc-tai-chinh"},"_links":{"self":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/posts\/26181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/comments?post=26181"}],"version-history":[{"count":0,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/posts\/26181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/media\/26200"}],"wp:attachment":[{"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/media?parent=26181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/categories?post=26181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infina.vn\/blog\/wp-json\/wp\/v2\/tags?post=26181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}